HONDA The Power of Dreams

Discover Honda
Everything that Honda does is driven by the single-minded vision of founder, Soichiro Honda: "…to challenge conventional wisdom and create new, more useful technology".

From our proud and victorious heritage in Formula One to our dedication for environment conservation and our local community sponsorships, there's a world of Honda to discover and enjoy.

A Proud Tradition of Innovation
Honda is a unique company that stands out among Japanese car manufacturers.

A constant desire to pursue innovative if sometimes extreme technologies, backed by an insatiable passion for motor sport, has been the hallmark of this fascinating company.